Your Irrisistable Lead Magnet

You probably know that a lead magnet is another term for a freebie or IFO (Irresistible Free Offer). It's usually the FIRST THING people see about you. It gives them a first impression of you and your work. It's perhaps the most important thing to get "right" in your marketing efforts. In this presentation, Chris will cover the most important aspects of your lead magnet and reveal the secrets to making it your best freebie ever, so that it achieves your goals.
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Christopher Van Buren Digital profit Formula Summit

Your Speaker

Christopher Van Buren

Author, Founder of LaunchMoxie

Christopher Van Buren is a 20-year pioneer in online marketing and digital media — a publisher, marketing director, campaign architect, and launch strategist trusted by top brands and rising entrepreneurs alike. With deep expertise in list building, content marketing, affiliate partnerships, and high-ROI digital strategy, Chris has helped countless businesses scale their reach and revenue in competitive markets.

He’s also a multi-published author across technology, travel, and personal development, and spent eight years as a literary agent guiding authors to secure publishing deals and grow their influence — giving him a rare, dual perspective on both content creation and commercial success.

Today, Chris is the President and Founder of LaunchMoxie, Inc., the co-operative marketing powerhouse he launched in 2011. Under his leadership, LaunchMoxie has helped small and medium-sized businesses tap into the leverage of collaborative marketing to generate massive visibility, consistent traffic, and predictable sales.

When it comes to building audiences, amplifying reach, and engineering launches that convert, Christopher Van Buren is one of the few who’s been mastering the digital landscape since before it had a roadmap.

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